Ridge Vineyards is a hypothetical re-branding that was created throughout an entire semester with the course, Identity Systems. Ridge is a wine distillery located in California that specializes in single-vineyard wines, meaning each batch is from differing vineyards spanning across the state. With this in mind, the current cliental that was already reached with the previous design cannot be forgotten while still moving to a newer and modern consumer base. The design went from a more traditional aesthetic to a more contemporary in hopes to reach this newer audience by changing the logo from a Logo type to an icon/emblem.
The Unholy Maiden is a Branding/Clothing passion project that combines both my interests in Graphic Design and Printmaking. The brand and logo follows a more grunge aesthetic with a modern appeal as seen with a more simplified Blackletter typeface for the logo type. Each of the images are Screen printed by hand in order to create a more intimate relation between consumer and company.
Dürer Printing supplies is a hypothetical passion project that combines both Packaging design and Branding as a way to combine both of my passions. As a double major in Printmaking and Graphic Design, I wanted to find a way that combined these two fields. The branding is based off of the prints of Albrecht Dürer as the main imagery throughout both the packaging and the logo design.
This packaging project focuses on what it would look like if Scholastic shipped boxes of books and teaching materials to schools. Each box is color coded distinguishing which grade/reading level the materials inside are assigned to. I wanted a more minimalistic design that mimics the simplicity of the original Scholastic logo.
The Color Theorist’s Guide to Modern Cinema was created as a final project for Bookforms which takes a deep dive into how color is used throughout film. I wanted to create color pallets by breaking down scenes within each film and seeing how it can affect the overall tone of not only the film but how it is perceived by the audience.
My work explores not only how intrusive thoughts can affect someone’s mental health, but also demonstrates how people like myself and others attempt to act as if nothing is wrong during such experiences. Often, intrusive thoughts and negative emotions are covered up with common sayings in order hide an individual’s true feelings. These intrusive thoughts are represented in my work through intaglio prints with dark marks and hands grabbing at either a figure or obscuring the individual’s face.
Accompanying these images are excerpts of poems by Hunter Summerall from his collection called It’s A Lonely Love, which are typewritten on the prints. This text is used not only as a typographical element but as a way of understanding how dark and extreme these emotions can feel to the individual. These poems surround the images and using a type writer to create them reiterates the delicacy of the intaglio prints as well as the dark imagery that is used throughout my body of work. They provide an explanation for how these depressive emotions interact with both the individual and the blanket sentence that is used. Once framed, these intaglio prints are covered and partially obscured by frames which are silkscreened with a single sentence in red; broken up among the individual prints.
